Mergers and acquisitions in the financial services sector facilitated by the Bank Modernization Act of 1999 have resulted in the formation of mega-databases, which consist of massive amounts of information on a large number of customers, increasing the efficiency of advertising efforts using brand and direct marketing techniques. We leverage client internal data, KPIs, as well as advertising industry ROI mechanisms to generate new customers, retain existing and also help our clients recruit the right talent.
How We Can Help
We segment the market, identify the best target groups for your products and develop a messaging strategy as well as a media mix that target groups will respond best to. Many of our specialists come from a financial industry, which helps us marry industry knowledge with marketing savvy.