Insight Into Brazil’s Culture
Brazil is a heterogeneous society full of symbols, rituals, traditional values and contextual elements from Native Tribes, Portugal and other European influences.
Vanity: Brazilians put high value on appearance. Looking good is an integral and important aspect of their culture. (Euromonitor, 2006)
National Goods: Whenever possible, Brazilians prefer to purchase products made within their own country. (TGI, 2006)
Frugality: Brazilians enjoy saving money for larger purchases, such as a house. Therefore, they often look for a deal when purchasing other items. (TGI, 2006)
Women: The decision-making power of women in Brazil has increased which has resulted in many companies tailoring products and services to the interests and needs of this new group. (Euromonitor, 2006)
Price: Brazilians will often choose a product based on the price of the product, looking for the least expensive or the best deal that they can find. Brazilian consumers often shop on budgets. (Euromonitor, 2007)
