Moonio is a top-rated platform for brands and creators to connect and set up collaborations for influencer marketing. Learn how it works, how to sign up, and whether this collaboration tool is worth signing up for.
Influencer marketing is a growing form of social media marketing at a record 16.4 billion U.S. dollars in 2022. Influencer marketing involves public figures with big fan followings endorsing a product/service on social media such as Instagram, Facebook, Twitter, etc.
However, finding popular influencers to collaborate with is not that easy.
Moonio is a new social media platform that’s been getting a lot of recognition lately. And for a good reason – it’s an incredibly useful platform for influencers and businesses to connect and perform amazing collaborations.
Let’s dive into how to use Moonio, the newest and most streamlined technique for locating influencers and closing Instagram partnerships.
What is Moonio?
Moonio is a platform with which a brand can find influencers to collab with. The platform is free to use for brands and individuals. Companies develop collaboration possibilities based on the items, services, or experiences they provide. Then, influencers may browse these options and select the ones they like before proposing content ideas to the brands. It’s that simple!
If you are a brand looking for influencers in 2022? Or maybe you’re one of the content creators trying to build up their collaboration portfolio or close their first Instagram collaboration? Moonio is a must-try app.
Is Moonio Really Free?
Moonio is free to use for brands and influencers—no hidden charges or subscription fees exist. The only thing that may cost money is the incentive given to the influencer by the brand, which can be anything from a free product to extra cash agreed upon via a contract.
The platform is totally user-friendly for artists and brands to negotiate potential partnerships. After a brand posts an opportunity, artists can browse and submit offers.
Moonio benefits businesses, brands, agencies, and sales agents by providing a platform to connect with creators. Agencies can build profiles for their clients, and sales agents can maintain customer profiles.
There are three types of partnerships on Moonio
- Product-only
- Collaborations where a price is paid in addition to the product/service
- Businesses searching for brand ambassadors.
How to Use Moonio as a Brand
Using Moonio as a brand is simple. To start as a brand, you need to sign up and create an account. The platform asks you to provide your email address and Instagram username. Moonio asks for your Instagram username and verifies it to avoid any fraud.
Once you are signed up, you complete your profile to showcase your brand. Here are the main points to look for while completing your profile.
- Add profile and header image
- Add your location
- Provide a brief introduction
- Your Instagram statistics
- Also, some tags that reflect your brand.
Once you are done with brand profile creation, you can create proposals for influencers to apply to.
Here are a few steps you will go through while creating a proposal.
- The name of your opportunity (typically, the product or service)
- The place where the opportunity is
- The amount of collaboration
- The Product/service category
- Description of the opportunity
- What you are looking for in the influencer
- If you accept fee requests
The final point is to ensure influencers whether they will be paid or not, along with receiving a free product. This depends on the brand’s decision, so it’s up to you whether or not you want to include fees in the collaboration.
After you complete this process, you will start to receive proposals from influencers. You can use Moonio’s chat feature to negotiate pricing and details and then approve the influencer right on the platform.
How Do Content Creators Use It?
The platform offers great collab opportunities for brands as well as influencers. Let’s look into the steps you will go through while signing up as an influencer. Signing up as influencers is similar. You need to provide your email address and verify your Instagram account.
However, there are a few requirements you need to fulfill while signing up. You need to have:
- A public Instagram account
- Over 3k followers
- Creative and unique content on your profile
- A good engagement rate.
At Moonio, you also share your Instagram stats and engagement rates so that brands can see your page’s activities.
Companies can see on your profile which other brands you have already collaborated with successfully. Start by finding a brand you like and submitting a proposal. Be sure to check that you meet the criteria that the brand is looking for.
If the brand allows bids with fees, you can also request a fee when you make your offer. Simply fill in the amount of USD you wish to charge for your material. After chatting with the brand, they can approve you for the collaboration, so you know it’s closed!
Overall Verdict of Moonio
Moonio is an intuitive easy-to-use platform that gives you a more efficient way to find the right influencers for your marketing. Overall, we love this platform and feel that it is a way to save time and energy manually browsing through Instagram finding collab partnerships.
Pros:
- Totally free
- You can find creators/brands in your local area
- Information offered for products/services so there is transparency
- You already know the influencers are interested in collabs, so no need to worry if your communication/requests won’t be accepted by the brand/person when you reach out to them.
Cons:
- You need to have a Instagram account that is public, not private
- You need to have more than 3k followers if you are looking to join as a creator.
More Influencer Marketing Tools
No doubt, Moonio is a great platform to use for influencer marketing. The platform has an easy user interface and is totally free to use.
Here are some other influencer marketing tools you can also consider.
Upfluence
Upfluence app is a content marketing tool that helps you easily create and share high-quality content. With Upfluence, you can connect with influencers, track your content performance, and measure your ROI.
Pros: Upfluence allows you to pay influencers through their platform or send them products for reviews or as payment.
Cons: One significant downside of this software is that often their search engine produces incorrect results. Even if you apply a filter to search for influencers in a specific field and location, the search results still show you influencers from other areas.
TrendHERO
TrendHERO is a handy analytics program that can evaluate Instagram influencer accounts for 90+ metrics, including follower quality, engagement, and ad return. Social media managers and marketers may utilize the tool to look for influencers with genuine, relevant, and engaged followers.
Pros: The tool provides great value for money, with its premium plan being especially affordable.
Cons: The main issue with this method is that it solely relies on Instagram influencer data. It is also a bit slow while loading and downloading reports.
Heepsy
Heepsy is a social media marketing platform that enables businesses and agencies to look for popular influencers. It lets you discover the appropriate influencers for your needs in seconds. You can find Tiktok, YouTube, Instagram, etc. Influencers via this site.
Pros: Their platform is also really easy to use, so if you’re new to influencer marketing, you’ll be up and running in no time.
Cons: You won’t be able to contact influencers on their platform, so you’ll have to communicate with them through email or DM.
Aspire IQ
Aspire IQ lets businesses discover influencers and invite them for collaborations. It is a one-stop shop for all things influencer marketing. This implies that you may search, analyze, and execute an influencer campaign within their system.
Pros: Its most significant benefit is connecting your Shopify account with the Aspire lQ account, allowing you to manage sales and send presents to the influencers.
Cons: The biggest drawback is the onboarding procedure, which has to be completed for all non-listed influencers. This procedure takes a long time, and finding the Aspire IQ login may be challenging.
Conclusion
Moonio is a simple, totally free platform for companies and influencers to network, communicate, and make business deals. It’s an influencer marketing tool that allows you to connect with social media influencers and track your campaign performance.
With Moonio, you can easily find the right influencers for your brand and influencers to collab with their dream brand.
Sign up for free today on Moonio to close your first Instagram collaboration and see what it’s all about.
