If you are looking for the best Instagram tools to skyrocket your growth you are in the right place.
Instagram boasts over 200 million business accounts and is expected to reach 2 billion active users by 2024, making it the fifth most popular website worldwide. These impressive statistics make Instagram an exceptional platform for marketing, engaging your audience, and expanding your business, provided you have the appropriate Instagram tools in your arsenal.
With over two billion monthly active users, Instagram presents enormous opportunities for brands to attract new customers and showcase their products. However, it can be challenging to achieve desired results without the right tools. While leveraging tactics like Instagram ads and collaborating with influencers can be effective, the key to success lies in understanding what to post on Instagram.
To help you optimize your Instagram account, we’ve compiled a list of top-notch Instagram tools and apps for businesses. These tools will set your business apart, attract more customers, and aid you in mastering how to monetize Instagram most efficiently.
Best Instagram management tools
To keep your followers engaged and attract new ones, it’s important to consistently add new and exciting content to your Instagram account. However, we understand that entrepreneurs often have a tight schedule and limited time to devote to posting new photos regularly.
Fortunately, there are numerous excellent platforms available that offer the necessary resources to schedule posts in advance and keep your profile fresh with captivating content. In addition, several of these tools allow you to upload photos directly from your computer, providing an alternative to relying solely on Instagram’s mobile app..
Buffer is not just a tool for scheduling social media posts for Twitter and Facebook, but it can also help you schedule Instagram posts. Whether you’re using a mobile device or a desktop, you can prepare your posts with ease, and Buffer will take care of the rest by posting directly to Instagram. By upgrading to the Premium plan, you can unlock additional features like scheduling Instagram Stories, adding a shoppable Instagram grid to your website, and tracking detailed analytics on your post’s performance.
With Sked Social, you’ll have access to a wide range of features that can help you run effective Instagram campaigns. You can schedule posts from your web browser and utilize Sked’s extensive photo editing tools to fine-tune your images beyond Instagram’s basic filters. With the ability to mass-upload photos and schedule batches of posts, you can save valuable time in your social media marketing efforts.
Later is a powerful social media scheduling platform that can help you plan out your campaigns with ease. With features like the ability to explore hashtags and share user-generated content, Later is an intuitive tool for managing your Instagram account. The platform offers a content calendar that helps you organize and schedule posts, and you can preview your Instagram feed before publishing to ensure a cohesive and visually appealing strategy. With Saved Captions, you can easily group and reuse your most effective hashtag strategies to boost engagement and drive clicks to your website via your Instagram bio.
Sprout Social is a dynamic social media management platform with robust content scheduling and publishing tools. Gain access to in-depth Instagram analytics that provides comprehensive reports on how your latest posts perform.
With Sprout Social’s analytics, you can track engagement and compare your store’s account success with other accounts you manage. Take it a step further by using tools for monitoring hashtags and comments to stay informed about your community and identify new engagement opportunities.
Hootsuite is a powerful social media management platform that enables you to schedule and publish Instagram posts effortlessly. While Hootsuite has a reputation for streamlining marketing for platforms like Facebook and Twitter, its Instagram tools are a cut above the rest.
With Hootsuite, you can easily schedule Instagram posts in advance and receive push notifications to remind you to post. Or, with an Instagram Business account, Hootsuite can even post automatically for you.
Best Instagram analytics tools
Instagram Insights provides powerful analytics within the app for all Instagram business accounts. Gain important insights into your account’s performance, including engagement rates, audience growth, and follower demographics. Follow these simple steps to access your Instagram Insights:
- Log in to your Instagram for Business account, or create one if you don’t have it already.
- Head over to your profile.
- Tap the Insights button to unlock valuable data about your account.
Instagram Insights will only show you information for the duration of time you’ve had your business account. For instance, if you’ve had a personal account for five years but only recently converted to a business account, Insights will only have data from the past month.
Iconosquare is a top-tier Instagram analytics platform that delves deep into the performance of your content on the platform. Get detailed insights about your followers, including their location and level of social media influence, while tracking your engagement rates, likes, and more.
With Iconosquare, you can identify your most influential fans and leverage that information for influencer marketing and outreach. Plus, you’ll gain a better understanding of where you stand in your industry by comparing your performance against your competitors.
Keyhole is an analytics tool that simplifies your reporting process. Not only can you automate your reports, but you can also customize your dashboard to highlight the most important information for you and your stakeholders.
And the best part? Keyhole offers a 7-day free trial without requiring a credit card. Take advantage of this time to conduct a thorough audit of your Instagram account and pinpoint areas that need improvement.
Best Instagram tools for design
Looking to fine-tune your photos? Snapseed, a photo-editing app owned by Google, can help you do just that. Unlike Instagram’s filters that edit your entire image, Snapseed’s Instagram tool allows you to apply effects with a brush, giving you the ability to perfect the details of each photo. One great feature of Snapseed is Stacks, which lets you save groups of filters as a template, allowing you to apply them to future photos and give your entire feed a consistent look. With 29 tools and features, Snapseed offers selective editing options so you can make targeted fixes to specific parts of your photos.
Professional photo editing tools are made easy with Adobe Lightroom. This app is especially user-friendly if you’ve downloaded Lightroom presets.
With Afterlight, a photo-editing app boasting a default set of dozens of filters, textures, and frames, you’ll have a variety of options to tweak your photos right off the bat. You can also create and save your very own filters and work with multiple image formats. Afterlight includes typography tools to help your images stand out, all in a sleek and straightforward design that makes it an easy-to-use, must-have tool for making your Instagram photos pop.
Busy creators love the versatility of Canva, a graphic design platform that features templates for every format you need, including your Instagram feed and Stories. Canvas’s drag-and-drop features make it easy to use, even if you’re not a graphic designer. With a stock library of photos, animations, music, and videos, Canva is helpful for creating ads and Reels. Although Canva is free to use, its paid plan unlocks even more design features, like the ability to create a brand tool kit and access to the best designs.
Gone are the days when Instagram’s standard filters were the most advanced mobile photo-editing tools. Nowadays, VSCO reigns as the ultimate Instagram accessory, allowing users to capture breathtaking images on the go.
VSCO boasts an extensive editing suite and a plethora of high-quality filters that can elevate your smartphone photography to unprecedented heights. With the premium plan, you’ll have access to an enormous library of filters that provide limitless possibilities for customizing your images and making them stand out from the crowd.
Believe it or not, you can use Photoshop on your mobile device.
Although the mobile app lacks some of the features of its desktop counterpart, it still provides a robust image-editing experience that affords you considerable control over your photos. With handy tools like blemish removal, you can quickly and easily remove spots, dirt, and dust from your images with just a tap.
In addition to multiple controls, filters, presets, and options that you won’t find anywhere else, Photoshop Express even enables you to add watermarks to your images.
Best Instagram Tools for video
Adobe Premiere Rush
Take your mobile video production to the next level with Adobe Premiere Rush. Shoot professional-grade videos on your phone, edit with advanced features, add captions, and publish directly to Instagram. This app is free and offers a wide range of templates to choose from. You can also combine videos or export 15-second clips for Instagram Stories.
Boomerang, an app created by Instagram, lets you create looping videos from a series of photos. This standalone app offers built-in integration that adds looping effects to photos. Once you’ve completed your video, you can instantly publish it on Instagram or save it to post later. Boomerang is a great way to bring life to static photos that can be posted to your grid or stories.
HypeType offers a vast library of fonts and animations to make it easy and quick to create captions for different sections of your video. You can either shoot a video with the app or upload a video you’ve already taken. Once you’re done, you can post your video on Instagram without leaving HypeType.
Prequel offers bold filters and special effects that will keep your videos and images looking fresh and up-to-date with Instagram aesthetics. From palm shadow effects to Aerochrome filters, Prequel’s latest updates will make your videos and images pop. You can choose between weekly and yearly subscriptions to get the most out of this app.
Instagram tools for influencer campaigns
Brand Collabs Manager
Facebook’s Brand Collabs Manager is now available to Instagram business and creator accounts, allowing compatible brands and influencers to easily find each other and collaborate on campaigns. Brands can search for lists of creators based on their past partnerships, creators who have engaged with their accounts, and audience matches. This platform streamlines the collaboration process and makes it effortless for brands and creators to work together.
ShortStack is an app that helps businesses manage contests on social media, particularly on Instagram. What sets ShortStack apart is its user-generated content (UGC) management tool. After running a contest, the app logs every time a user tags your brand across the platform, making it effortless to find photos and videos from users that hype your brand instead of relying on the Instagram algorithm. With ShortStack, you can easily engage with your audience and increase brand awareness by showcasing UGC.
Each tool listed here provides invaluable aid to your marketing team, by using the various tools available for Instagram, you can see a substantial increase in your audience, and you can also discover the 5 Best Tools For Running Your Instagram Business.