Have you ever wondered about the most followed Instagram accounts? If you’ve been using this social media platform for a while, this question has probably crossed your mind at some point.

Here we break down who holds the top spots.

So let’s dive into it and find out which users reign supreme on Insta!

List Of Most Followed Instagram Accounts In The World

1. Instagram

Instagram (@instagram) is the world’s most followed social media account, with over 630 million followers.

It has become a platform for innovative influencer marketing, where users can spread their message quickly and effectively to millions of people around the world.

It’s not a surprise that Instagram tops the list of most followed Instagram accounts

2. Cristiano Ronaldo

Cristiano Ronaldo has achieved incredible success on Instagram. He is the second most followed account with over 570 million followers on our list of most followed Instagram accounts.

a picture of famous soccer player Cristiano Ronaldo
Cristiano Ronaldo

It is a testament to his impact both in the world of sports and beyond, as he now holds the title for the most followed account in the world with over 500 million followers! His fame knows no bounds – whether it be through his impressive goalscoring record or his philanthropic work – CR7 continues to inspire millions all around the globe.

3. Lionel Messi

Lionel Messi is an Argentine soccer player who is often compared to Ronaldo in terms of skill and success. He is also the most followed South American on Instagram, with over 450 million followers, giving him third place on our list of most followed Instagram accounts.

Not only has he won countless awards, accolades, and trophies on the pitch, but his presence off it has been equally impressive.

His lifestyle is often emulated by fans across the globe and his fanbase continues to grow at an incredible rate. 

Messi’s success as both a player and public figure is undeniable, it’s clear that millions of people around the world admire him for more than just his soccer skills.

4. Selena Gomez

Selena Gomez is a star in the world of Instagram, with over 410 million followers. Her success comes from her creative approach to content creation and engaging posts that keep followers engaged.

She is an American singer, actor, and producer who has been in the public eye since she was a child. Gomez’s Instagram account features a mix of personal photos, professional shots, and sponsored content. She is known for her openness about her mental health struggles and often shares inspirational messages with her followers.

5. Kylie Jenner

After becoming the youngest self-made billionaire in 2019 and with over 387 million followers on Instagram, she continues to be a force to reckon with. and she got the fifth spot on our list of most followed Instagram accounts.

Kylie’s rise to fame has been nothing short of remarkable.

In addition to her successful business ventures such as Kylie Cosmetics, Kylie Skin, and more, her social media strategies have played an integral role in amassing a huge following online.

6. Dwayne Johnson (The Rock)

Dwayne Johnson The Rock is a pop culture juggernaut and one of the most followed personalities on Instagram. His career journey has spanned decades, from wrestling to Hollywood stardom.

With over 375 million followers, The Rock’s brand reach knows no limits as he continues to inspire his fans with his motivational posts and tequila shots! From being an acclaimed actor in some of the biggest blockbuster films to creating successful entrepreneurial ventures like Teremana Tequila, The Rock has become a beloved icon to millions around the world.

As the 6th most-followed person on Instagram, The Rock’s fanbase spans generations, cultures, and interests.

7. Ariana Grande

From her chart-topping songs to her world tours, Ariana Grande has become one of the most successful performers in just a few short years. 

But it’s not only her music that drives her success — Ariana is also one of the biggest social media influencers on Instagram with over 366 million followers! 

She’s part of an ever-growing trend of celebrities utilizing their influence and reaches on platforms like Instagram to build their own powerful brands.

8. Kim Kardashian

Kim Kardashian is an absolute force on the internet, making her one of the most followed accounts in the world with over 352 million followers.

Her presence and influence over social media marketing have been likened to a tidal wave, crashing onto shore with relentless power that can be felt around the globe.

9. Beyoncé Knowles

Switching from the reality queen Kim Kardashian to another reigning superstar, @beyonce is at the top of the list for one of the most followed Instagram accounts worldwide with over 305 million followers.

a picture of famous us singer Beyoncé Knowles
Beyoncé Knowles

Queen Bey has paved her own path and continues to be a powerful voice for female empowerment through her music career. From Destiny’s Child to her iconic solo albums, she has continually pushed boundaries and taken risks that have made an incredible impact on pop culture.

10. Khloé Kardashian

Khloé Kardashian’s rise to fame has been nothing short of meteoric. The self-made mogul and reality TV star officially joined Instagram in 2012, and within just four years had catapulted to the top 10 list of most followed accounts in the world with an incredible 303 million followers! 

Her influence on pop culture is undeniable; her posts are often shared by other celebrities and brands, bringing a new level of visibility and credibility to the projects she chooses to promote.

In addition to being a powerful influencer, Khloe also uses her platform for good — championing body positivity and encouraging her fans to make positive changes in their lives.

How Instagram Accounts Gain Followers

Consistency and Quality Content

Consistency is key when it comes to gaining followers on Instagram. You need to ensure that you are posting regularly and at the right times to reach our target audience. 

Also, strive to produce high-quality content that is visually appealing and engaging. This can include using filters, editing tools, and other features to enhance our posts. 

By consistently producing quality content, you can attract more followers and keep them engaged.

Engagement and Interaction with Followers

Engagement and interaction with followers are crucial to building a strong following on Instagram. 

Respond to comments, messages, and direct mentions promptly and in a friendly manner. 

Also, seek out and engage with other users in our niche or industry by liking, commenting, and sharing their content. 

This can help us build relationships and attract new followers who share your interests.

Collaborations and Partnerships

Collaborating with other Instagram users or partnering with brands can help us gain more followers. 

You can seek out opportunities to work with other users or brands that share our values and target audience. 

This can include guest posts, shoutouts, or sponsored posts. By collaborating with others, you will reach new audiences and gain more exposure.

Paid Advertising

Paid advertising can be an effective way to gain more followers on Instagram. You can use Instagram’s built-in advertising features to promote your content and reach a larger audience. 

You can also target your ads to the right demographics and interests to ensure that you are reaching the right people. 

By investing in paid advertising, you can accelerate our follower growth and reach our goals faster. 

Most Followed Instagram Accounts Wrap Up

It’s no surprise that Instagram is one of the most followed accounts in the world, but what about its top influencers?

Cristiano Ronaldo and Lionel Messi have been dominating social media since they began their professional soccer careers.

Selena Gomez, Kylie Jenner, Ariana Grande, Kim Kardashian, Beyoncé Knowles, and Khloe Kardashian are all well known for their influence on pop culture and fashion.

Though these may not be everyone’s favorite celebrities or personalities to follow on Instagram, it’s undeniable that they’ve influenced millions of people around the world with their content.

Even if you don’t agree with some of their posts or lifestyle choices, you can still appreciate their impact and reach across multiple platforms.

After all, having an audience as large as theirs means something – whether we like it or not!

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