We’re excited to see who will make the list of top Instagram influencers in 2023, we can expect to see a new wave of Instagram influencers taking over the platform.
As the world becomes more digital, the role of social media influencers has become increasingly important.
They have the power to shape opinions, influence purchasing decisions, and even drive social change.
In 2023, we can expect to see a diverse range of influencers from various industries, including fashion, beauty, lifestyle, and more.
These influencers will have a massive impact on the platform and will continue to shape the future of social media.
In this article, we’ll be taking a closer look at the top Instagram influencers in 2023. We’ll be exploring who they are, what they do, and why they’re so influential.
Whether you’re an influencer yourself or just a fan of the platform, we’re sure you’ll find this list fascinating.
So without further ado, let’s dive into the world of Instagram influencers!
Top Instagram Influencers By Niche
Fashion Instagram Influencers
When it comes to fashion, there are several Instagram influencers who stand out in 2023.
One of the top fashion influencers is Chiara Ferragni, who has over 29 million followers on Instagram. She is known for her fashion-forward style and has collaborated with several high-end brands such as Dior and Chanel.
Another fashion influencer to watch out for is Aimee Song, who has over 7 million followers on Instagram. She is known for her effortless and chic style and has collaborated with brands such as Revolve and Levi’s.
Fitness Instagram Influencers
Fitness influencers have become increasingly popular on Instagram in recent years, and in 2023, there are several top fitness influencers to follow.
One of the most popular fitness influencers is Kayla Itsines, who has over 15 million followers on Instagram. She is known for her High Intensity with Kayla program and has inspired millions of people to lead a healthy lifestyle.
Another fitness influencer to watch out for is Simeon Panda, who has over 8 million followers on Instagram. He is a bodybuilder and fitness coach who has worked with several high-profile clients.
Beauty Instagram Influencers
Beauty influencers have a huge following on Instagram, and in 2023, there are several top beauty influencers to follow.
One of the most popular beauty influencers is Huda Kattan, who has over 52 million followers on Instagram. She is the founder of Huda Beauty, a makeup and skincare brand, and is known for her makeup tutorials and product reviews.
Another beauty influencer to watch out for is James Charles, who has over 21 million followers on Instagram. He is a makeup artist and has collaborated with several high-end brands such as Morphe and CoverGirl.
Travel Instagram Influencers
One of the most popular travel influencers is Murad Osmann, who has over 3 million followers on Instagram. He is known for his #FollowMeTo series, where he takes stunning photos of his travels with his wife leading him by the hand.
Another travel influencer to watch out for is Chris Burkard, who has over 3 million followers on Instagram. He is a photographer and filmmaker who has traveled to over 80 countries and is known for his stunning landscape photos.
Food Instagram Influencers
There are several top food influencers to follow in 2023. One of the most popular food influencers is Ella Mills, who has over 2 million followers on Instagram. She is known for her blog Deliciously Ella.
Another food influencer to watch out for is Gordon Ramsay, who has over 14 million followers on Instagram. He is a celebrity chef and has several restaurants around the world.
Top Instagram Influencers by Follower Count
When it comes to Instagram, follower count is often seen as a key metric of success. Here, we’ll take a look at the top Instagram influencers by follower count in 2023.
1 Million to 5 Million Followers
While not quite in the upper echelon of Instagram influencers, those with 1-5 million followers still have a significant following. Some of the top influencers in this category include:
- Caroline Daur (@carodaur) – 4.2 million followers
- Timothy Chantarangsu (@timothydelaghetto) – 1.5 million followers
- Leonie Hanne (@leoniehanne) – 4.5 million followers
5 Million to 10 Million Followers
Those with 5-10 million followers on Instagram are starting to move into the upper tier of influencers. Some of the top influencers in this category include:
- Camila Coelho (@camilacoelho) – 9.9 million followers
- Lauren Conrad (@laurenconrad) – 6 million followers
- Negin Mirsalehi (@negin_mirsalehi) – 7.1 million followers
10 Million to 20 Million Followers
With 10-20 million followers, these influencers have a massive following and are often able to command significant brand deals. Some of the top influencers in this category include:
- Raul Alvarez Genes (@auronplay) – 18.9 million followers
- Emma Chamberlain (@emmachamberlain) – 13.5 million followers
- Bretman Rock (@bretmanrock) – 18.7 million followers
20 Million+ Followers
These influencers are the cream of the crop, with 20 million or more followers on Instagram. They are able to command top dollar for brand deals and often have significant influence on their followers. Some of the top influencers in this category include:
- Cristiano Ronaldo (@cristiano) – 577 million followers
- Kylie Jenner (@kyliejenner) – 387 million followers
- Dwayne Johnson (@therock) – 375 million followers
Top Instagram Influencers by Geographic Location
Instagram influencers come from all corners of the world, and their influence extends to millions of followers worldwide. Here, we take a look at some of the top Instagram influencers by geographic location.
North America
North America is home to many of the top Instagram influencers, including those in the entertainment industry, fashion, and lifestyle.
Some of the top influencers in North America include Kylie Jenner, Selena Gomez, and Kim Kardashian. These influencers have millions of followers and are known for their stunning photos and engaging content.
Other notable influencers in North America include fitness guru Kayla Itsines, comedian Kevin Hart, and lifestyle influencer Aimee Song. These influencers have a diverse range of followers and provide a unique perspective on various topics.
Europe
Europe has its fair share of Instagram influencers, with many hailing from the UK, France, and Italy.
Some of the top influencers in Europe include Zoella, Chiara Ferragni, and Max Haase. These influencers have a massive following and are known for their fashion and beauty and travel content.
Other notable influencers in Europe include travel blogger Murad Osmann, fitness influencer Joe Wicks, and food blogger Deliciously Ella. These influencers have a unique perspective on various topics and provide engaging content for their followers.
Asia
Some of the top influencers in Asia include Jennie Kim, Disha Patani, and Liu Wen. These influencers have millions of followers and are known for their stunning photos and engaging content.
Other notable influencers in Asia include travel blogger Nuseir Yassin, and food blogger Maangchi. These influencers have a unique perspective on various topics and provide engaging content for their followers.
Australia
Australia is home to some of the top Instagram influencers, including those in the fashion and lifestyle industry. Some of the top influencers in Australia include Elle Ferguson, Nadia Fairfax, and Steph Claire Smith. These influencers have a massive following and are known for their stunning photos and engaging content.
Other notable influencers in Australia include fitness guru Kayla Itsines, comedian Celeste Barber, and travel blogger Lauren Bullen. These influencers have a unique perspective on various topics and provide engaging content for their followers.
Top Instagram Influencers Wrap Up
As we wrap up our analysis of the top Instagram influencers in 2023, it’s clear that the industry is constantly evolving.
With the rise of new social media platforms and changes in consumer behavior, it’s more important than ever for brands to stay up-to-date on the latest trends and influencers.
One thing that has remained consistent is the power of influencer marketing. From beauty and fashion to comedy and lifestyle, influencers continue to hold a significant amount of sway over their followers.
As we saw in our research, some of the biggest names in the industry are earning millions of dollars per year through sponsored posts and brand partnerships.
However, it’s important to remember that success on Instagram isn’t just about having a large following.
Authenticity, engagement, and a strong personal brand are all key factors that contribute to an influencer’s success.
Brands should focus on building relationships with influencers who align with their values and target audience, rather than simply going after those with the highest follower count.
As we move forward, we expect to see continued growth in the influencer marketing industry.
New platforms and technologies will emerge, and influencers will continue to find creative ways to connect with their followers.
By staying informed and adaptable, brands can leverage the power of influencers to reach new audiences and drive business results.
